Tesla asked us to create an easy-to-replicate style of car photos for their sales teams across the United States. Camera phones were often used for their web sales, however this produced inconsistent results. Most Tesla sales are online so this problem had to be addressed to ensure that the cars did not outshine each other because of inconsistent photography.
For the first set of images, Tesla handed me the keys to Elon Musk’s personal Tesla Roadster. To quote Ferris Bueller, “It is SO choice. If you have the means, I highly recommend picking one up.”